The secret is simple: Work with the right people. Our strategy and meticulous planning helped us close 37% more homes…while others are still sitting.

Not every listing gets accepted, and not every agent delivers results. Having been in real estate for years, we’ve learned that success doesn’t come from saying yes to every opportunity. It comes from alignment between us, our clients’ goals, and the current market.

How important is it to get to know your agent? We love it when sellers take the time to interview agents, and we encourage it. When you sit down with multiple professionals, you see who listens, understands your needs, and brings a strategy, not just a smile and a sales pitch.

On the flip side, we don’t take every listing. Not because we’re selective for the sake of it, but because we want to make sure we’re working toward the same outcome. That means pricing your home intentionally, based on real-time data, not a number that “feels right” or one we pulled from three months ago.

We’ve had people come to us and say, “Let’s list it at this price—I just like that number.” But liking a number doesn’t mean it’s going to move your home. We need to look at the current inventory, buyer behavior, and recent trends. It’s better to have a plan that makes sense and gives you the best chance of success.

”In this market, strategy wins; do your homework and be prepared to adapt.”

That’s also why we love working together. We constantly track where the market is going, not where it’s been. Suppose pricing is still climbing, great. But if we’re seeing more inventory and longer days on the market, we need to price accordingly.

Right now, we’re seeing a bigger gap between list prices and sale prices. It’s not that home values are crashing, it’s that some listings are reaching too far. Sellers who stretch too high often end up sitting, then dropping the price later. That delay costs time and leverage.

Our team recently ran the numbers, and we’re up 37% in sales year over year. That’s not a brag; it reflects what happens when you pair honesty with strategy. We have tough conversations, stay informed, and work with clients ready to act based on today’s market, not last season’s.

We even recently taught a class to our team, walking through this approach. We loved seeing how it’s helped everyone, from first-year agents to seasoned pros, close better deals and support their clients with more confidence.

So, if you’re thinking of selling, here’s our advice: do your homework, ask questions, and be willing to hear things that might surprise you. If we work together, it’ll be because we share a clear vision and plan, and we’ll bring everything we’ve got to help you succeed.

Because in this market, strategy wins. Call us at (561) 843-4464 or email dankarp@kw.com or laurie@activeluxury.com. We’re here for sellers who are ready to win.