The right price gives your home the power to compete, stand out, and generate multiple offers in any market.

Picture this: Two similar homes hit the market in the same neighborhood. Both have three bedrooms and a familiar layout. One sells in just a week with multiple offers, while the other sits for months with little activity. Both are located in the same area and share a similar style. However, there's one key difference that sets them apart, which is their price.

This happens more often than most sellers realize. We see homes linger on the market every week, while others nearby move quickly. The longer a house sits on the market, the more buyers begin to wonder what is wrong with it. Many assume it has hidden issues when in reality, the only problem is the price. Overpricing is one of the most common mistakes sellers make, resulting in thousands of dollars in lost sales and months of frustration. That’s why it’s critical to understand how pricing really works.

“The number one reason homes sit on the market is overpricing.”

Why does pricing matter? When a home is priced too high, buyers move on. They don’t stop to negotiate or make offers. They simply choose homes that match the market. That’s why we keep our clients updated on a weekly basis. If other homes in your area are already under contract or have sold, it’s a clear sign that pricing is the issue.

The growing gap. The list-to-sale price gap used to be about 3% to 6%. Now it’s closer to 9% to 12%. More homes are hitting the market overpriced, and sellers who wait too long lose money while their homes sit unsold.

The real cost of overpricing. Overpricing is more than a delay. It drains your wallet. Each extra month means more mortgage payments, more carrying costs, and more stress. By the time the price is lowered, buyers may think something is wrong with the home.

How do we help our clients get it right? Every neighborhood is different. Some areas have too much inventory, others not enough. That’s why we track the numbers every week. We sit down with our clients, review the data, and make a plan. We don’t make empty guesses because we focus on your net and not just the list price. Together, we set a range and create a strategy to position your home for success.

Selling your home doesn’t have to be stressful. Pricing it right from the start helps you attract buyers faster and walk away with more money. If you’re ready to sell and want clear, personalized advice, call or text us at (561) 843-4464 or email laurie@activeluxury.com. We’ll guide you through the process and help your home stand out in today’s market.